FURNITURE SIDE INDUSTRY, ACCESSORIES, FORESTRY PRODUCTS
FAIR
TURKEY’S WOOD PRODUCTS INDUSTRY
• 20,7 million hectares of forest and other wooded
land
which consitute 26 percent of its land is home
to 584
woddy species, 76 of which are endemic
• Turkey is reach country in wood varýeties such as
pine, poplar, beech, walnut, oak, etc..
• Forest resources are in quality and lacks in meeting
the country’s demand for wood and forest products
entirely
• Experýenced important development in wood products
sector
• Export value $450,000 million
• Import value $200,000 million
• Witness of third biggest sector
MARKETING ACTIVITIES
• Fax and e-malling to 50,000 professionels
• Ads in domestic and international trade magazines
• Anounce in local radios and media
• Billboards in Istanbul and other target regions
• Ads in trade web sites, weekly bultens
• Invitations to 100,000 professionel consumers from
CNR
date base
• Special packet programmes for international visitors
• Best advertisings and promotion activities in local
and
international target regions.
• Introducing the fair in other related international
fairs
• Best access to new innovations
STRENGTHS
• Location of Istanbul in Eurasia
• Location of CNR in Istanbul
• Increadible contribution to reach export and import
targets of sectors
• Best experience and service
• Attractive advertisings campaigns in worldwide
• Hosted buyers programme